David’s creative process is an act of subtractive creativity. He said that before he does any work, he wants to make sure that he is fully informed of the project that he is working on. After that, that is when the ideas start to flow. David doesn’t critique his work as he is going but instead does that afterwards to see what needs to be added/taken out. He also knows that the first idea that you come up with will not always be the best and to not give up because eventually you will get there. In the end you are left with “polished ideas” but the thing that makes David most proud are the calluses that are on his hands after a project.